The sustainability landscape is changing. Shoppers are experiencing the effects of extreme weather, alongside changing prices and product availability. At the same time, manufacturers and retailers face growing complexity across supply chains, sourcing, and regulation.
Drawing on the latest findings from the 8th Who Cares? Who Does? study across nine European markets, this webinar explores how climate change, regulations, and shifting shopper priorities are reshaping sustainability strategies in FMCG.
Date: 13 October 2026
Time: 11:00 AM CEST
For brands and retailers, sustainability strategies increasingly need to balance shopper expectations, regulatory requirements, and commercial realities simultaneously. In a more complex and less predictable environment, building decision confidence becomes critical.
Yet for shoppers, sustainability is just one factor among many. They continue to weigh price, quality, convenience, health, trust, and brand preference every time they make a purchase. This creates a new challenge for brands and retailers.
As climate impacts become more visible and sustainability requirements continue to evolve, understanding how shopper expectations, regulation and commercial realities interact becomes increasingly important.
Join this webinar to understand what is changing, what this means for shoppers and businesses, and where future growth opportunities may emerge.
Speakers
- Anna Rademacher, Senior Insights Consultant, YouGov
- Dr Franziska Rumpel, Global Adhoc Method Lead, YouGov
Join us to explore:
- What the latest Who Cares? Who Does? findings reveal across nine European markets: Belgium, Czechia, Denmark, Germany, Italy, Netherlands, Poland, Slovakia, and Sweden.
- Why sustainability decisions are becoming more urgent.
- How climate change is reshaping shopper needs and expectations.
- How EmpCo and PPWR are reshaping packaging, communication, and shopper choice.
- Why more information does not always lead to better decisions.
- How sustainability can strengthen shopper value rather than compete with it.
- What the changing sustainability landscape could mean for future growth opportunities.
- How brands and retailers can build confidence in sustainability decisions amid changing shopper and regulatory requirements.