Anna Rademacher

Anna is a Global Project Manager in YouGov's Global Shopper Intelligence team. She drives the development of why2buy, a survey solution designed to uncover the decision-making processes behind actual shopping behavior. She examines shopper preferences and market dynamics through reports like the Brand Footprint Europe Report, identifying the Most Chosen brands in Europe. With a background in Psychology, she combines her expertise with a commitment to eco-friendly practices, bringing this perspective into her work on bridging the Attitude Behavior Gap in sustainability within FMCG. This is reflected in a collaborative Whitepaper, which provides insights on transforming consumers' sustainable attitudes into action by combining attitudinal data with actual purchasing behavior.