How well do you really know your shoppers?

What truly drives Polish shoppers’ decisions?

There’s so much to yet uncover – especially when you look beyond individual products and start seeing the full shopping basket.

• Which fruit do Polish households buy most often?
• What is most commonly purchased together with sausage?
• Which consumer segment is more likely to choose skyr over standard yogurt?

You’ll find the answers in the video.

At YouGov, we analyze FMCG shopping behavior based on what people actually buy – not what they say they buy.

YouGov Shopper Panel Poland is built on 8,000 households who continuously track their purchases. That results in millions of recorded shopping occasions every year, giving a detailed and consistent view of real consumer behavior.

This means you can see more than just sales.

You can see how often people buy, what they combine in one basket, how categories interact, and which consumer groups are truly driving growth.

Because a single product is rarely purchased in isolation – It’s part of a wider decision-making process that shapes the entire basket.

The video above is a simple example of this perspective.

Watch it and see how close your assumptions are to actual behavior.

If you want to go beyond surface-level insights and understand what really happens in the basket – get in touch.