WEBINAR: Fresh insights for your year-end rally – YouGov Shopper Hungary

Gain fresh insights into Hungarian shoppers, categories and retail dynamics

Join us for an inspiring hour dedicated to understanding the Hungarian market through the latest insights from the YouGov Shopper Panel.

During this webinar, we will present fresh market data based on shopper behaviour after Q2 and explore the unique characteristics shaping the Hungarian FMCG landscape. Discover what is driving consumer spending, how category dynamics are evolving, and what truly influences shoppers’ choices when selecting products and retailers.

Move beyond assumptions and regional averages — understand the real drivers behind shopper decisions and discover new opportunities to strengthen your category strategy.

📅 Webinar details:

📆 Date: Thursday, 10 September
⏰ Time: 10:30 AM – 11:30 AM
🌍 Language: Hungarian (local language)
💻 Format: Online webinar (provided by link via email or by adding webinar to the calendar)

What you will discover:

🛒 Hungarian shopper behaviour
Explore the latest trends in consumer spending and understand who is driving market growth.

📊 Category opportunities
Learn how to identify category drivers and use shopper insights to unlock new opportunities.

🏪 Store choice drivers
Discover whether convenience, price, or quality matters most when shoppers decide where to buy.

💡 YouGov Shopper Study highlights
Get key takeaways from our latest shopper research and understand what they mean for your business.

Webinar agenda

10:30 – 10:35
🎤 Introduction
Tünde Turcsán

10:35 – 10:50
📈 Consumer spending is on the rise – Who is really driving the growth?
Market Overview
Krisztina Bakonyi – Kovács

10:50 – 11:05
🎯 Understand what drives your category and use it to your advantage
Category Analytics Opportunities
József Scheiling

11:05 – 11:20
🛍️ Convenience, Price, or Quality? – The Drivers of Store Choice
Shopper Study Highlights
Monika B. Horváth

11:20 – 11:30
💬 Questions & Discussion

Why join?

The Hungarian market has its own unique shopper behaviours, category dynamics and retail challenges. Understanding these local nuances helps brands make better decisions, identify growth opportunities and build strategies based on real shopper behaviour.

Don’t miss the opportunity to explore the latest shopper intelligence and discover what is shaping the future of the Hungarian FMCG market.