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Leading marketing mix modeling services

What’s the most efficient and cost-effective way to achieve your marketing objectives? It’s one of the biggest questions for marketers. Accurate marketing mix modeling (MMM) answers this. Achieve the best results with YouGov’s trusted, high-quality data.

Leading marketing mix modeling services - Intro

Powerful MMM solutions for data-driven growth

Need to measure MMM for improved brand health? Understanding brand awareness, brand perception, consumer behavior, and sentiment is key. YouGov’s MMM research services provide relevant daily brand health analytics to support KPIs and metrics like sales, quotes, leads and traffic.

Discover how advertising impacts metrics and learn which metrics are connected. Optimize your marketing mix model by understanding the short- and long-term impact it has on revenue. And forecast future performance.

If you need to calculate the true ROI of media investments based on business impact, YouGov’s BrandIndex metrics measure impact across multiple independent KPIs.

Why

The explanatory and predictive power of MMM

Measure brand changes continuously and strengthen your marketing mix modeling with YouGov’s daily global brand tracking. MMM analytics need continuous, accurate data from leading always-on platforms like YouGov.

How

Go beyond standard business drivers

Understand the real business impact of brand equity and consumer sentiment. Tailored to fit your marketing mix model, with live and historical data from nationally representative members across brand health and customer funnel metrics.

What

Power your MMM services

Inform your marketing mix modeling with quality data from BrandIndex metrics, delivered daily in the way you need: via always-on tools, spreadsheet, image, or API feed.

Brand tracking & campaigns case studies

Learn from leading brands and see how we’ve helped them optimize their marketing mix with precise brand health intelligence from our representative panel.

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OYO
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Loacker
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lufthansa

"We aspire to be the leading European telecommunications provider. YouGov's brand tracking provides essential insights for making the right decisions for expanding the brand.”

Ulrich Klenke, Chief Brand Officer at Deutsche Telekom

View case study

Mastering the MMM

Explore best-practice advice with YouGov’s expert-authored articles on improving your brand health and campaign performance in real-time.

Trust YouGov’s marketing mix modeling services

The most inspirational brands trust YouGov’s accurate panel data and insights from our experts to help them understand what elements of their marketing are most cost-effective and why.