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Powerful MMM solutions for data-driven growth
Need to measure MMM for improved brand health? Understanding brand awareness, brand perception, consumer behavior, and sentiment is key. YouGov’s high-quality MMM research services provide relevant daily brand health analytics to support KPIs and metrics like sales, quotes, leads and traffic.
Discover how advertising impacts metrics and learn which metrics are connected. Optimize your marketing mix model by understanding the short- and long-term impact it has on revenue. And forecast future performance.
You can't optimize what you can't measure accurately. If you need to calculate the true ROI of media investments based on business impact, YouGov’s BrandIndex metrics measure impact across multiple independent KPIs.
16 brand health
metrics monitored
Daily, always-on
global data
30 million+
registered, representative panel members
Capture brand impact
Without accurate data, you’ll never maximize the explanatory and predictive power of MMM. Your brand deserves better.
YouGov provides continuous, accurate global brand tracking that gives your models what they actually need: consistent, daily data across markets. No quarterly snapshots. No patched-together sources. Just real-time data that measures brand changes as they happen.
Go beyond standard business drivers
Standard business drivers only tell half the story. We dig deeper to help you understand the real business impact of brand equity and consumer sentiment.
YouGov’s live and historical data from nationally representative members across brand health and customer funnel metrics can be tailored to fit your marketing mix model.
Data that powers your MMM
Get 16 core BrandIndex metrics delivered daily to inform your marketing mix modeling, via:
- Always-on tools
- Spreadsheets
- Images
- API feeds
- Custom integrations as needed
Brand health meets bottom line
Stop guessing, start measuring with accurate daily surveys and live data that helps you connect the dots between the critical elements of your marketing mix model. You’ll quickly see what’s driving results and what isn’t.
YouGov BrandIndex
Discover our flagship tool: daily brand and competitor tracking across 16 metrics.Testing for campaigns that hit home
Test ads, reach your target audience & perfect performance.Run market research to your audience
From quick surveys to custom research – work with our experts for actionable intelligence.Identify, size & profile your ideal customer
Audience analysis on segments that will be most receptive to your products and services.Unpack consumer behavior
Know who buys what, where, how much, how often, and why with shopper intelligence.Not sure what solution you need? Let's chat.
Get in touch
Brand tracking & campaigns case studies
Learn from leading brands and see how we’ve helped them optimize their marketing mix with precise brand health intelligence from our representative panel.
"We aspire to be the leading European telecommunications provider. YouGov's brand tracking provides essential insights for making the right decisions for expanding the brand.”
Ulrich Klenke, Chief Brand Officer at Deutsche Telekom
Meet our marketing mix modelling experts
Mastering the MMM
Explore best-practice advice with YouGov’s expert-authored articles on improving your brand health and campaign performance in real-time.
Trust YouGov’s marketing mix modeling services
The most inspirational brands trust YouGov’s accurate panel data and insights from our experts to help them understand what elements of their marketing are most cost-effective and why.
