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Behavior Change - The power of choice: Shopper perspectives in times of turmoil
Discover how shoppers are adapting in a world of constant change. The Spring 2025 edition of our Behavior Change Report, now in its 9th edition, analyzes insights from over 15,000 shoppers across 21 countries.
How are preferences, priorities, and behaviors shifting for FMCG consumers? Dive deep into the power of choices and discover insights on 6 key topics for FMCG brands, retailers & manufacturers that are essential to understand shoppers:
- Household fundamentals
- Budget management
- Shopper activism
- Variety seeking
- Lifestyle & behavior
- Retailer collaboration
Unlock the secrets of FMCG shopper behavior
Understanding shopper behavior shifts is essential for success in FMCG & Retail. Our bi-annual Behavior Change Report uncovers the forces shaping consumer choices in Europe — revealing which decisions stand strong and which are starting to sway. With our continuous 360-degree data, we go beyond what shoppers buy to explore why they buy it. By tracking consumer behavior over time, across locations, and during key moments, we help you anticipate future trends and adapt to evolving needs. Stay ahead with insights that empower your brand to make the right moves in a changing market.