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Reality & resilience: The shopper’s balancing act
Protecting, distracting, or taking control
The FW25/26 edition of our Behavior Change Report, draws on insights from more than 120,000 shoppers across 22 countries to reveal the forces shaping today’s consumer behavior.
Explore how shopper mindsets are evolving, and what this means for retail and marketing strategies. Discover:
- The shopper’s state of mind and coping strategies in times of uncertainty
- Shifts in spending, indulgence, and category preferences
- The emotional payoffs of promotions and openness to innovation
- The changing role of touchpoints, channels, and AI in decision-making
- Emerging trends in personal satisfaction, mood boosters, and resilience
Register now for our Behavior Change FW25/26 webinar to discover the latest insights from the report.
Unlock the secrets of FMCG shopper behavior
Understanding shopper behavior shifts is essential for success in FMCG & Retail. Our bi-annual Behavior Change Report uncovers the forces shaping consumer choices in Europe — revealing which decisions stand strong and which are starting to sway. With our continuous 360-degree data, we go beyond what shoppers buy to explore why they buy it. By tracking consumer behavior over time, across locations, and during key moments, we help you anticipate future trends and adapt to evolving needs. Stay ahead with insights that empower your brand to make the right moves in a changing market.