[Webinar] Reality & resilience: The shopper’s balancing act​

Protecting, distracting, or taking control?

In a world of ongoing uncertainty, shoppers continue to adapt their choices, priorities, and spending behaviors.

The Behavior Change FW25/26 Report reveals how consumers are navigating this complexity – from seeking protection to taking control, from playing it safe to embracing escapism.

Join our webinar on 20 January 2026 at 11 AM CET to discover the latest insights and what they mean for retail and marketing strategies in 2026.

Date: 20 January 2026
Time: 11 AM CET

Hear from YouGov experts on FMCG topics covered in the Behavior Change FW25/26 Report.

How are shopper mindsets evolving, and what does it mean for your strategies? 

Understand what drives changing behavior, anticipate emerging needs, and design strategies that truly resonate in a complex marketplace. Dive deep into the power of choices and discover insights on 6 key topics for FMCG brands, retailers, and manufacturers that are crucial to understand shoppers:

Now in its 10th edition, YouGov's bi-annual Behavior Change Report draws on insights from more than 120,000 shoppers across 22 countries, uncovering the trends shaping behavior today.