Explore how health shapes consumer decisions, and how your brand can lead the wayWatch on-demand

Evolving health priorities are shaping shopper choices and brand success. Find out how!

Health is becoming a daily driver of consumer decisions. Europeans are changing their routines: reaching for functional drinks, seeking out protein-rich products, prioritizing sleep and recovery, and checking nutrition scores before they buy. And this is only the beginning.

We’re seeing the rise of GLP-1 users, sugar reducers, and health actives. But what really matters to them? What concerns are shaping their baskets. This is changing the way they shop!

In the end, it’s not just about what people say. It’s about what they do.

Speaker:

webinar speaker Lenneke Schils

Shopper Perspectives

Our new webinar series Shopper Perspectives explores FMCG shopper trends, needs, and winning brand strategies, based on our brand-new Trend Reality report. Discover the 2025 edition of Who Cares? Who Does? exploring how today’s shoppers are driven by health and sustainability.

Purchase reportContact us