How is dm Becoming a Growing Force in Romanian Retail?

In the last two years, dm has achieved remarkable growth in Romanian retail. With its revenue soaring by 35% in the latest fiscal year and by recruiting over 1.16 million new shoppers in five years, dm is taking market share from established players like hypermarkets and discounters, especially in non-food baskets.

YouGov Romania newest syndicated study „Spotlight on dm’s Growing Role in Romanian Retail” provides a comprehensive look at dm’s success, revealing exclusive insights on the drugstores channel development in recent years in Romania, dm strategy, assortment performance across dm and competitors, as well as drugstores’ shoppers preferences.

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Main topics:

- Specialized Retail Landscape: We analyze the evolution of the Romanian drugstore market, comparing it to other European markets, and break down dm’s marketing mix;

- Performance Metrics: Get an exclusive look at dm's development, including its recruitment of over 1.16 million new shoppers in five years, purchase frequency, and basket size. We also benchmark dm's performance against key competitors like Kaufland, Lidl, Farmacia Tei, and Dr. Max;

- Online Strategy: We examine the impact of dm's online platform, to see how the digital tools have driven business growth and buyers’ recruitment;

- Brand & Category Analysis: Discover the importance of dm’s private labels, promotions, and bio products. The study identifies the most important brands in a dm shopper's basket and highlights key categories where dm excels and where there is still potential for growth;

- Shopper Profile, Shopper Attitudes & Preferences: A socio-demographic profile of dm shoppers is presented, and we deep-dive into the heavy buyers segment;

- Retailers switching: from which competitors is dm sourcing/stealing value on total FMCG and key macro-baskets?

- Key categories in which dm exploits best its potential, and those where it is room for improvement (information also given in cross with socio-demographic clusters);

- Understanding the Why behind the Buy: the perceptions of dm and strong points among its shoppers in terms of products, services, store experience.

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