Who Cares? Who Does? Sustainability report - 7th edition

Our Who Cares? Who Does? Health report explores the latest insights into shoppers' commitment to sustainable practices in 2025. Learn more about eco-segment trends and other sustainable actions, and connect these insights directly to category databases to see what consumers who say they care about sustainability are actually buying.

Discover motivations and barriers for eco-active shoppers, and learn about the roles of retailers and manufacturers in promoting sustainability.

Understand the maturity of sustainability-driven shopper markets, define and target the right segments, quantify the value of engaged consumers, and build a go-to-market plan backed by real shopper behavior and evidence-based case studies.

Explore the latest in eco-related shopper behavior:

• Single-source survey data from 15 European countries
• Comparative analysis of sustainability trends with 7 years of eco-active segmentations and trended data, plus options to customize segmentation for your business needs
• Link segments to category databases to see what health-conscious shoppers are buying