Based on insights into Europe's most chosen FMCG brands from the Brand Footprint Europe Report 2025Read now

European shoppers made over 72 billion FMCG brand choices in 2024. Each choice reflects a moment of truth, signaling which brands stood out in visibility, relevance, and strength. Our new Brand Footprint Europe Report, Less Noise, More Choice: What Drove FMCG Decisions in 2024, builds on the renowned Global Brand Footprint Europe 2025 rankings and showcases the brands that captured these decisive moments.

This latest edition of the Brand Footprint Europe 2025 rankings - part of the global series developed in partnership with Worldpanel by Numerator - dives deep into the FMCG brands winning shopper preference in 2025. Leveraging data from over 30,000 consumer brands across 56 markets on five continents, the report offers a unique view into real-world buying behavior.

  • Which brands dominated consumer baskets in Europe's top markets
  • How CRPs provide a clear measure of brand strength and shopper engagement
  • Key trends influencing consumer choice across the region

Whether you're looking to benchmark your brand or understand shifts in consumer behavior, this report is your essential guide to the evolving European FMCG landscape.

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