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The FMCG and Retail landscape continues to evolve rapidly, and Q3 2025 has brought some clear signals about where consumer priorities are shifting. Here’s what’s making waves—and what’s losing traction.
What’s Gaining
- Health & Wellness at the Core
Shoppers are increasingly prioritizing products that support physical and mental well-being. Functional beverages, plant-based snacks, and immunity-boosting supplements are seeing double-digit growth. Transparency in sourcing and clean-label claims remain key drivers. - Digital Convenience
The rise of quick-commerce and subscription models is accelerating. Consumers expect seamless shopping experiences across channels, with personalized offers and fast delivery becoming non-negotiable. - Affordable Premiumization
While inflationary pressures persist, shoppers are willing to pay more for products that deliver perceived value—premium ingredients, sustainable packaging, and unique flavors. Brands that balance indulgence with affordability are winning.
What’s Fading
- Single-Use Plastics
Sustainability is no longer optional. Products with excessive packaging or unclear environmental credentials are being left behind as eco-conscious shoppers demand greener alternatives. - Generic Promotions
Blanket discounts are losing effectiveness. Consumers now seek tailored deals that align with their preferences and shopping history, making data-driven personalization critical. - Impulse-Driven Categories
With tighter budgets, impulse purchases in non-essential categories are declining. Shoppers are planning more and prioritizing essentials over discretionary items.
Key Takeaway:
Brands and retailers that embrace health, sustainability, and digital convenience while delivering value will stay ahead. The winners of Q4 will be those who act fast on these insights.