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Discover what your shoppers really think about retailer apps.

Retailer apps have become one of the most powerful tools to engage with (potential) shoppers, complementing traditional touchpoints like promotional leaflets and in-store displays. They serve as key platforms to inform, inspire, recommend products (including promotions), and facilitate purchases. But how well do you understand your shoppers’ perceptions and usage of these apps?

This multiclient report aims to uncover how shoppers interact with retailer apps and what they truly think about them.

Key Questions Addressed:

  • Which retailer apps are being used, and when, where, and why?
  • Who are the users and non-users of retailer apps?
  • How effective are retailer apps for retailers and brand manufacturers? What is their impact on loyalty, promotions, and brand affinity?
  • How can brands effectively reach shoppers through retailer apps?

By combining data-driven insights on purchase behavior with shopper preferences and app usage patterns, this report offers the most comprehensive shopper-centric view of retailer apps available.

What’s in it for retailers?

  • Optimize the shopper journey
  • Boost customer satisfaction, brand awareness, and loyalty
  • Enhance segmentation and personalization
  • Gain actionable insights for competitive advantage

What’s in it for manufacturers?

  • Understand and influence the shopper journey
  • Launch targeted marketing campaigns
  • Strengthen brand loyalty and drive repeat purchases
  • Increase brand visibility and enrich brand experience

Interested? Get in touch and sign up.

Get in touch