United Kingdom 
United States 
Italia 
Deutschland 
France 
International 
16 European markets
21 million purchase acts
100 shopper KPI’s
Precision insights for real growth
- Transcend traditional fair share analysis by focusing on real shopper behavior.
- Identify genuine, achievable growth opportunities.
- Quantify opportunities with precision, providing a realistic, data-driven foundation for strategic decision-making.
Accurate, holistic shopper data analysis
We analyze shopper data across brands, channels, retailers, and categories to accurately quantify growth opportunities, providing a comprehensive and actionable view of consumer behavior.
Unlock real, quantifiable growth
Gain actionable insights into the true size of growth opportunities and clear strategies to capture them. Backed by robust data, you receive compelling arguments to strengthen retailer-supplier collaborations and negotiations.
Elevate category management for success with shopper insights. Stay ahead of the competition with a shopper-centric approach to category management. Read the full article here.
Benefits
Our platform empowers Category Managers to uncover growth opportunities for retailers, categories, and brands.
Tailored datasets
User-friendly interface
Tailored reporting
Automatic updates
Augmented insights
Streamlined collaboration
Why YouGov?
"Working with YouGov feels like a genuine partnership. Our YouGov team takes ownership in the success of our product launches, sharing excitement when they see our new products go live. They go above and beyond by providing valuable customer insights that help us optimize our product launches."
Willeke Brokking, CMI Lead Home Care, Unilever
