
What is the link between loyalty and retailer performance?
Our unique Retailer Evaluation Study answers this by assessing top market retailers in terms of various retailer perception scores and meta-factors. We analyze key levers and how they impact customer loyalty. From the results, we identify which factors are viewed critically in competitive comparisons and highlight areas where retailers need to improve to succeed.
Retailers use the study to gauge their success and measure the impact of their efforts, while manufacturers and distributors leverage it to understand retailer strengths, weaknesses, and customer expectations — helping both refine assortment and pricing strategies.