
Ready-to-buy
Choose from a wide range of pre-built audiences for instant campaign activation, from continent-hopping travellers to vegan snackers.
Pre-scaled, regularly updated and built using data from YouGov Profiles – our industry-leading audience data intelligence tool – for segments including demographics, consumer behavior, lifestyle and attitudes.

Granular custom audiences
Create exclusive, research-based audience segments to suit your campaign or brand needs, using syndicated YouGov data or your own bespoke research.
We provide scaled audiences based on the definition you request, the reach and precision you require and the addressable channels for are looking for.

Shopper Audience Activation
Activate purchased-based audiences for better campaign effectiveness and efficiency
FMCG shopping behaviour audience: reach your ideal shopper audience with more precision. Elevate your media strategy with shopper media solutions.
Discover advanced consumer segment activation with unique, data-driven audiences built on real consumer shopping behavior of people in their daily lives - continuously measured. Unlock the power of our addressable audiences, seamlessly integrated into various DSPs, to enhance targeting precision, optimize campaign performance and boost business results.
Turn your shopper insights into addressable audiences:
- Precisely reach segments defined by continuously measured offline purchase behavior data to enhace online media campaigns
- Define target audiences on business goals, like penetration growth or increase of purchase frequency
- Target more precisely – leverage efficiencies
Research-based audiences for effective activation
Addressable
Unique
Customizable
Exclusive
Integrated
Privacy compliant
Enabled with partnerships
YouGov Audience Data is enabled through a range of partnerships in each market. We work alongside open marketplace tech companies, and direct integrations with media agencies and media owners for audience extension and activation.
Available across UK, US, mainland Europe, APAC. Contact us to find out if we are integrated with your agency stack.
Eyeota | semasio | adform | LiveRamp | Acxiom