United Kingdom 
United States 
Italia 
Deutschland 
France 
International 
Level up your FMCG category and catch attention
Category Purchase Tree is your go-to tool for optimizing your assortment and shelf space. It answers essential questions about how shoppers decide in your category and which purchase criteria matter most. Uncover which products or brands are often bought together, informing strategic decisions about shelf organization and product placement.
By identifying segments that drive value and attract key shoppers, you can organize shelves for maximum shopper engagement. Plus, assess if your product portfolio is strong across all segments and highlight gaps and growth opportunities.