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By bringing together all relevant dimensions we provide an integrated, 360º view of your target group

Paint a Picture

FMCG markets are constantly shifting with trends and customer needs, and in periods of instability brands must continuously adapt to stay relevant to new needs and target groups.

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Unlock target group insights for effective strategy

To create a successful communication, assortment, and sales strategy, it's essential to fully understand your target group's characteristics, behaviors, and needs. Identify who they are, their purchasing patterns, preferences, lifestyle, values, and attitudes. Pinpoint potential barriers and uncover key levers to effectively activate your audience.

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360º insights with our single-source approach

Paint a Picture combines diverse data from our consumer panel, linking factual purchase behavior with attitudinal insights for a complete view of shopper values, lifestyles, and buying habits. This integrated approach delivers precise recommendations to effectively activate your key audience, enhancing your communication, portfolio, and sales strategy. With daily purchase tracking across 100,000+ households in 17 European countries, we provide accurate, data-driven targeting for maximum impact.

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YouGov Paint a Picture case studies

Explore how leading brands have used YouGov Paint a Picture to get a 360° view of their shoppers

CCEP

"This shopper segmentation is a very useful framework for our strategic projects. YouGov has contributed well to the process of developing an actionable segmentation, which enables us to make better choices in portfolio, pack, pricing, and promotions."

Senior Shopper Insights Manager at Coca-Cola Europacific Partners

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Get a 360° view of your customers

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