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Measure awareness & perception
YouGov Re-Contact allows you to re-engage a particular group of respondents who gave a specific answer on a previous survey. Integrate your research with continual follow-up surveys from your tracking results, helping you to uncover deeper diagnostics on the “why” behind your target audience’s behaviors and attitudes.
Our single-source, proprietary panel means you can connect to YouGov BrandIndex trackers and/or YouGov Profiles data as well as re-contacting respondents from any past survey.
Unpack your funnel metrics
Re-contact respondents who have seen your advertising or heard buzz around your brand to understand on a greater level the specific messages, communications and ads they recall and their impact. Get in touch with respondents who had a specific reaction to a brand’s value or quality and understand why they perceive a brand this way.
Re-contact brand users, non-users and switchers to understand the drivers of their behavior and barriers to use for your product/brand.
Discover where your key loss points are, and understand what drives loyal brand users through to purchase.
Replicate recommendation & satisfaction
Follow-up with respondents that had a specific satisfaction experience to understand what drove their level of satisfaction.
Re-contact recommenders and detractors for a better understanding of underlying experiences and beliefs, then use the insights to optimize your strategy.