Contact

Business

Access YouGov products and services as a business.

Sign inRegister as a client

Members

Take surveys and earn points as a member of the YouGov panel.

Sign inRegister as a member
Search icon

Penetration Growth Driver

How do you hold on to loyal brand lovers while attracting first-time fans? By focusing on the most effective growth drivers. YouGov Penetration Growth Driver helps you maintain and grow shopper penetration by analyzing past shopper behavior, identifying potential new and retained shoppers, and providing strategic insights.

Contact us
Shopper - Penetration Growth Driver - 1

Focus on recruiting and retaining shoppers

Play detective with YouGov’s Penetration Growth Driver and discover the biggest clues to what drives shopper recruitment and retention. Analyze who keeps coming back, why others abandon you, and what really attracts new shoppers.

By blending hard purchase data with shopper attitudes, YouGov's Penetration Growth Driver pinpoints the levers to pull to optimize your penetration growth strategy. With unique modules and a focus on recruitment and retention, you’ll gain actionable insights to set the right priorities within penetration management.

Get in touch

Shopper - Penetration Growth Driver - 2

Identify boosters and keepers

Whether drivers are based on impulse, quality, price, promotion, choice, innovation, or taste, shoppers’ needs change. It’s important to grasp what’s driving any shifts.

Combining purchase scan data and statement questionnaires, Penetration Growth Driver analyzes buyer movement over two years.

Get ready to prioritize your efforts and maximize penetration growth. Discover how much drivers contribute to shopper recruitment (boosters) and retention (keepers).

Contact us

Shopper - Penetration Growth Driver - 3

Clear-cut insights for precision impact

Quantify exactly which factors drive penetration and identify your true market growth accelerators. Penetration Growth Driver will help you grow shopper penetration and brand turnover by:

  • Building strategic insight: to create a clear picture of how to improve market penetration
  • Prioritizing: to focus your efforts on the most impactful areas
  • Accessing actionable data: to apply directly to marketing and sales strategies
  • Enhancing penetration: to expand your market with the right growth drivers

Get in touch

Modules to track buyer movement

Tack the drivers behind new, lost and retained buyers with unique modules:

  • Penetration Drivers: identify core drivers, including core and category-specific
  • Socio-demographics: highlight priority shoppers you should focus on to keep and boost penetration
  • Competitive Field: analyze competition and understand ones to watch
  • Retailer Landscape: identify retailer formats and banners that result in the most growth.

Get in touch

Why YouGov?

Evaluation

What shopper needs and preferences drive your penetration growth?

Quantification

How do drivers contribute to penetration growth?

Prioritization

What drivers should you focus on to grow market penetration?

YouGov Penetration Growth Driver case studies

Explore how leading brands have used Penetration Growth Driver to create effective strategies; identifying drivers that motivate existing buyers to stay and attract new shoppers.

Unilever

"Working with YouGov feels like a genuine partnership. Our YouGov team takes ownership in the success of our product launches, sharing excitement when they see our new products go live. They go above and beyond by providing valuable customer insights that help us optimize our product launches."

Willeke Brokking, CMI Lead Home Care, Unilever

View case study

Whatever your research needs, YouGov can help.

Book a demo