
Analyze online opinion
Track real-time digital expression of opinions using our state-of-the-art natural language processing with 93% sentiment accuracy.
Monitor social activity and organic online sentiment from your audience, enriching your understanding of what makes them tick. Discover content that correlates with strong social buzz and engagement, learning what your audience best responds to enable content strategies guaranteed to hit home.

Diagnostic digital analytics
Access an enormous range of digital and social data, including all social media, search, Wikipedia and news articles.
Use YouGov’s extensive reach to rank, compare, and contrast any brand’s online performance in your sector, on a micro or macro level.
Track content and brand affinities, discovering brands and content that frequently overlap, and which are most discussed by your audiences.
6 distinct modules
With access to 6 distinct modules, YouGov Behavioral: Online Search & Social services clients in all sectors, depending on your needs.
Film & TV
Talent & public figures
Brands & industries
Politics & trends
Custom insights & research
Raw data feed
Explore connected data
Connect data from YouGov Behavioral: Online Search & Social to audience insights from YouGov Profiles and brand health data from YouGov BrandIndex for a holistic analysis of your target audience and brand, with general and sector-specific data gathered daily from YouGov’s panel members worldwide.