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Academic market research solutions for advanced research

Knowledge speaks, but wisdom listens. To understand reality, you need to pull apart the fleeting and the fundamental. YouGov’s representative panel and quality data will help you deepen your expertise, allowing you to accurately report back on the topics that matter.

Academic market research solutions for advanced research - Intro

Empowering academic excellence with data-driven insights

Carrying out academic research requires accurate data you can trust, with validated respondent behavior from a quality proprietary panel. From political science to public health studies, YouGov is a trusted name in market research for academic experts.

Uphold your research integrity with a range of custom research and surveys. Academic researchers benefit from our large representative sample, precise data and the ability to reach hard-to-reach niche groups.

Validate respondent behavior through multiple stages with longitudinal measures and metadata to protect data quality. YouGov’s market research data and robust, revered methodologies will allow you to confidently report and publish your findings.

Why

Academic market research services

With an unrivaled proprietary panel of global reach, YouGov experts conduct rigorous research intended for peer-reviewed publications and education.

How

End-to-end market research support

Looking for intellectual collaboration to solve problems and tackle difficult research questions? From bespoke research and questionnaire design, pretesting services, and sample design, to survey fielding and reporting, YouGov delivers real, reliable data.

What

Best-in-class targeting and reach

Understand complex topics and approach problems with fresh eyes. YouGov conducts academic survey research on multi-wave or cross-national studies, and surveys with experimentation or embedded media. Plus, you can re-contact our panel to dig deeper.

Academic research case studies

Discover how YouGov tackles the trickiest research challenges and how our expertise can help you with the latest customer success stories.

Reuters Institute

YouGov has been an outstanding partner for our Digital News Report, the largest ongoing international study of news and media use across the world.

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Simpler, richer, more impactful

Explore editorial on the latest social studies from our team of specialists, with carefully curated articles and reports on academic market research.

Trust YouGov’s academic market research

Academics, scientists and educational organizations rely on YouGov to help them solve complex data requirements. From targeting hard-to-reach populations to vast multi-wave re-contacting surveys, you’ll gain powerful insights to fuel powerful outcomes.