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Market research for understanding donors and campaigns
When it comes to fundraising, how you spend your budget counts. Key messages must land well with audiences to encourage donor support. But poor data means you double down on campaigns that just won’t cut through.
Let’s turn unknowns into actionable intelligence that backs up your claims, helps you understand the reality of public thinking and tests your campaigns with the right people.
Who is likely to donate? When do they donate? What’s the perception of your charity brand? How are people emotionally engaging with your cause?
Research-savvy charities and nonprofits rely on YouGov to help them solve complex data requirements. With YouGov’s intelligence, there’s no more guessing about what drives giving.
30 million+
registered panel members
16 charity
brand health metrics
Test and track
fundraising appeals
Good causes, great insights
Optimize your fundraising with a deeper understanding of audience opinion and unique perception metrics that cover what matters to charities.
YouGov’s fully representative panel of 30 million+ registered members helps you discover who to target and where, and test ads and campaign messaging quickly and cost-effectively.
The real deal on charity appeal
Test and track the fundraising metrics that matter to you, with always-on data covering:
- Donor intent
- Donor belief in your cause
- How you compare to other charities
- And much more
Get deep data on your audience’s views with YouGov’s accurate market analysis for nonprofit organizations.
Squeeze the most from your budget
When you reliably know what the world really thinks of your charity, you can maximize your budget by spending it smartly.
YouGov provides the highest-quality data to shape your strategy. From quick testing of campaign ads to always-on tracking across 16 brand metrics, you can monitor your charity’s performance before, during and after your campaigns.
The metrics that predict giving
Continuously track daily global brand perception of your charity, nonprofit give or NGO, alongside others in your sector. YouGov’s market research for charities provides real-world, actionable data for effective budget planning.
CharityIndex
From donor intent to belief in your cause, track perception with CharityIndex.Identify, size & profile your ideal customer
Audience analysis on segments that will be most receptive to your products and services.Run market research to your audience
From quick surveys to custom research – work with our experts for actionable intelligence.Testing for campaigns that hit home
Test ads, reach your target audience & perfect performance.Qualitative Research
Identify what really matters, in the real words of your customers and audience.Not sure what solution you need? Let's chat.
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Market research for nonprofits case studies
Explore how leading charities use YouGov intelligence to gain granular insight into their target audiences, test fundraising messaging, and build their brand with our latest case studies.
"Being able to use YouGov’s suite of products has as allowed us to use an insight led approach to not only the rebrand, but all the activity we do across Shelter. Providing targeted and granular audience insight to support Marketing, Policy and Media Teams has played a key part to the success of the rebrand."
Emma Heath, Audience Insight Manager
Meet our charities research experts
Fundamental truths about fundraising
Read the latest expert-authored articles about nonprofits, fundraising and the best ways to use market research to improve donations and drive people to support a cause.
Trust YouGov’s market research for nonprofit organizations
High-profile charities benefit from analysis and deep insights into donor behaviors and brand tracking over time, with intelligence gleaned through YouGov’s representative panel. Discover how we can help you take an data-led approach to optimize your strategy and messaging.
