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Market research for nonprofits and charities

Smart charities and nonprofits do their homework. Market research is foundational to understanding donor beliefs, behavior, and tracking public perception. From targeting hard-to-reach audiences to always-on tracking of your charity, draw powerful intelligence for powerful outcomes.

Market research for nonprofits and charities - Intro

Market research for understanding donors and campaigns

When it comes to fundraising, how you spend your budget counts. Key messages must land well with audiences to encourage donor support. Let’s turn unknowns into actionable intelligence that backs up your claims, helps you understand the reality of public thinking and tests your campaigns with the right people.

Research-savvy charities and nonprofits rely on YouGov to help them solve complex data requirements. Who is likely to donate? When do they donate? What’s the perception of your charity brand? How are people emotionally engaging with your cause? With YouGov’s intelligence, there’s no more guessing about what drives giving.

Why

Good causes, great insights

Optimize your fundraising with a deeper understanding of audience opinion and unique perception metrics that cover what matters to charities. YouGov’s fully representative panel helps you discover who to target and where, and test ads and campaign messaging quickly and cost-effectively.

How

The real deal on charity appeal

Track the metrics that matter to you, with always-on data about donor intent and belief in your cause, and understand how you compare to other charities. Get deep data on your audience’s views with market analysis for nonprofit organizations.

What

Discover what the world really thinks of your charity

Squeeze the most benefit from your budget by spending it smartly. From quick testing of campaign ads to always-on tracking so you can monitor your brand’s performance before, during and after your campaigns, we’ve got the data to help shape your strategy.

Market research for nonprofits case studies

Explore how leading charities use YouGov intelligence to gain granular insight into their target audiences, test fundraising messaging, and build their brand with our latest case studies.

shelter-logo
NSPCC
Starlight Children's Foundation
The Hygiene Bank
21-CSC Logo
Friends of the Earth
WWF-Singapore

"Being able to use YouGov’s suite of products has as allowed us to use an insight led approach to not only the rebrand, but all the activity we do across Shelter. Providing targeted and granular audience insight to support Marketing, Policy and Media Teams has played a key part to the success of the rebrand."

Emma Heath, Audience Insight Manager

View case study

Fundamental truths about fundraising

Read the latest expert-authored articles about nonprofits, fundraising and the best ways to use market research to improve donations and drive people to support a cause.

Trust YouGov’s market research for nonprofit organizations

High-profile charities benefit from analysis and deep insights into donor behaviors and brand tracking over time, with intelligence gleaned through YouGov’s representative panel. Discover how we can help you take an data-led approach to optimize your strategy and messaging.