YouGov Global Fan Profiles | Understand Sports Fan Data

Discover precisely how big a fan base is, who the fans are and how they consume content. 

Access market-specific fan data with the latest data from more than 300,000 interviews, across:

Inform strategic plans and decisions: assess international market differences in fan base size and make-up.
Track esports properties: compare individual game titles, leagues, events, tournaments, and team fan bases.
Evaluate sponsorship opportunities: create compelling propositions, using real data on your fans and how they align with brands you’re pitching to.
Prove the growth and composition of your fan base to support broadcast negotiations.

No matter the sport, event, or market, we have the full picture on your fans to help you effectively reach them

A steady flow of data at the game, league, event, and team level, delivering unmatched fan group analysis

Perception tracking on 500 of the world’s top athletes tells you the audiences they do and don't appeal to

Global Fan Profiles