Market research for pitch creation

High-impact strategies, crafted from accurate audience insights and brand tracking, will help you stand out from the competition. Nothing gets your agency’s creative juices flowing more than knowing your expert team is working with robust target audience and market intelligence.

Sometimes the brief can be complex and unclear. Often the timeline is short. But you can’t build pitches with fragmented data, incomplete audience profiles and outdated intelligence. That would undermine even the most creative campaigns.

The key is to understand your client’s audience deeply in a way that’s relevant to the brief. Then, map out the campaign strategy, informed by brand health tracking to build confidence. YouGov’s always-on intelligence and accurate data collection on awareness, consideration, affinities, behavior will delight even the trickiest clients.

Let real data inspire and shape your ideas, and support you in making all those non-billable hours of blood, sweat and pitch decks pay off.