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Market research for pitch creation

Create game-changing campaigns with precise, real-time intelligence on audiences, competitors and trends. Pitch with confidence, knowing you have deep knowledge of audiences and creative ideas backed by accurate data, so you can win clients’ hearts and minds.

Market research for pitch creation - Intro

Enhance pitches with audience intelligence and brand tracking

High-impact strategies with accurate audience insights and brand tracking will help you stand out from the competition. Nothing gets your agency’s creative juices flowing more than knowing your expert team is working with robust target audience and market intelligence.

Sometimes the brief can be complex and unclear. Often the timeline is short. The key is to understand your client’s audience deeply in a way that’s relevant to the brief. Then, map out the campaign strategy, informed by brand health tracking to build confidence.

YouGov’s always-on intelligence and accurate data collection on awareness, consideration, affinities, behavior and more will delight even the trickiest clients. Let real data inspire and shape your ideas, and support you in making all those non-billable hours of blood, sweat and pitch decks pay off.

Why

Optimize your agency’s pitching process

Time pressed? We get it. YouGov data gets you straight to what matters for your sales pitches. With audience analysis on high-potential key segments and how to reach them, you’re one step closer to bagging your next big client.

How

Always-on, always pitch perfect

Pulling together the perfect pitch is hard work. There’s so much thinking and creativity that goes into it. Always-on tools with daily data collection give invaluable insight into your client’s target audience: market research to make an impact.

What

Less time researching, more time impressing

From pitch-ready PowerPoint slides downloadable from our flagship audience intelligence tool to rapid research delivery, get the data you need in the format you need it, with flexible tiers and delivery options.

Pitch creation case studies

Discover how we’ve helped leading agencies perfect their proposals and campaigns with our success stories. When you ground your data collection and personas in reality, you develop products, services and messages that truly resonate.

ExCel London logo
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The data from Profiles has been used to onboard our first four partners that we have announced and continues to receive positive feedback as we continue to build momentum for the partnership programme.

Partnerships Director at Excel London

View case study

Make really smart campaign decisions

Explore our latest how-to and editorial articles, packed with insights for agencies who need to stay ahead and maximize growth opportunities.

Trust YouGov’s pitch creation research

Marketing, advertising and digital agencies rely on our research panels for the reality check you need to accurately inform campaigns and pitches. Discover why YouGov is the most accurate research partner for you.