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Enhance pitches with audience intelligence and brand tracking
High-impact strategies with accurate audience insights and brand tracking will help you stand out from the competition. Nothing gets your agency’s creative juices flowing more than knowing your expert team is working with robust target audience and market intelligence.
Sometimes the brief can be complex and unclear. Often the timeline is short. The key is to understand your client’s audience deeply in a way that’s relevant to the brief. Then, map out the campaign strategy, informed by brand health tracking to build confidence.
YouGov’s always-on intelligence and accurate data collection on awareness, consideration, affinities, behavior and more will delight even the trickiest clients. Let real data inspire and shape your ideas, and support you in making all those non-billable hours of blood, sweat and pitch decks pay off.
2 million+
profiling variables
29 million+
registered panel members
48+ markets
Optimize your agency’s pitching process
Time pressed? We get it. YouGov data gets you straight to what matters for your sales pitches. With audience analysis on high-potential key segments and how to reach them, you’re one step closer to bagging your next big client.
Always-on, always pitch perfect
Pulling together the perfect pitch is hard work. There’s so much thinking and creativity that goes into it. Always-on tools with daily data collection give invaluable insight into your client’s target audience: market research to make an impact.
Less time researching, more time impressing
From pitch-ready PowerPoint slides downloadable from our flagship audience intelligence tool to rapid research delivery, get the data you need in the format you need it, with flexible tiers and delivery options.
Amplify brands and outpace competitors
Walk confidently into pitches with intelligence that your prospect’s competitors don’t have. Create a 360-degree customer view, backed by decades of data on demographics, psychographics, media consumption, behavior and more. When it comes to data collection that delivers crucial insights, YouGov does the heavy lifting for you.
YouGov Profiles
Discover our flagship audience tool: deep audience understandingRun market research to your audience
From quick surveys to custom research – work with our experts for actionable intelligence.YouGov BrandIndex
Discover our flagship tool: daily brand and competitor tracking across 16 metrics.Testing for campaigns that hit home
Test ads, reach your target audience & perfect performance.Unpack consumer behavior
Know who buys what, where, how much, how often, and why with shopper intelligence.Not sure what solution you need? Let's chat.
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Pitch creation case studies
Discover how we’ve helped leading agencies perfect their proposals and campaigns with our success stories. When you ground your data collection and personas in reality, you develop products, services and messages that truly resonate.
"The data from Profiles has been used to onboard our first four partners that we have announced and continues to receive positive feedback as we continue to build momentum for the partnership programme."
Partnerships Director at Excel London
Make really smart campaign decisions
Explore our latest how-to and editorial articles, packed with insights for agencies who need to stay ahead and maximize growth opportunities.
Trust YouGov’s pitch creation research
Marketing, advertising and digital agencies rely on our research panels for the reality check you need to accurately inform campaigns and pitches. Discover why YouGov is the most accurate research partner for you.
