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Shopper Media Solutions

Take your media strategy to the next level with real shopper insights. YouGov’s Shopper Media Solutions empower brand and marketing managers, media agencies, and retailers to make smart decisions tailored to target groups – from campaign planning to activation and evaluation.

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Media connected to real purchases

Gain budget clarity by connecting your media strategy to purchase reality. YouGov Shopper Media Solutions takes the guesswork out of media planning and enables you to evaluate what really drives results.

  • Create precise, addressable audiences
  • Optimize media planning with real shopper behavior intelligence
  • Understand how different audiences shop across channels and categories
  • Measure the true impact of your media campaigns on sales

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Shopper Audience Activation

Are you ready to supercharge your campaigns? Boost campaign effectiveness by activating purchase-based audiences based on FMCG shopper data – from cart to cupboard.

Reach your ideal consumers by combining smart targeting with optimized media spend, turning shopper insights into addressable audiences:

  • Precisely reach segments based on what they really buy
  • Define target audiences that match your business goals – whether it's driving market penetration growth or increasing purchase frequency
  • Improve targeting accuracy and campaign efficiency through better consumer segment activation

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Media Portrait

Let’s paint a picture. What’s your target audience watching, listening to, or scrolling through? Understand real-life consumption habits to fine-tune and transform your media strategy with full 360-degree insights.

Get shopper savvy:

  • Find out when they’re most likely to notice you, and when they’re not paying attention
  • Compare loyal fans with people who’ve never tried your products, or shoppers who regularly switch brands
  • Tailor messaging and media mix to meet shoppers in the right way, in the right place

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Hybrid Mix Modelling

Evaluate the real sales impact of media campaigns at the household level. YouGov’s unique hybrid approach integrates real purchase data with target group insights and the flexibility to add third-party sources.

With Hybrid Mix Modelling, you can measure the impact of marketing activities on sales, purchase behavior, and media efficiency, and simulate scenarios to optimize your cross-channel budget confidently.

Unlock a strategic media strategy that delivers:

  • Quantify the sales impact of your media strategy
  • Understand contribution by audience segment or target group
  • Simulate different scenarios for budget-optimizing efficiency
  • Integrate third-party data for flexible, tailored analysis

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Why YouGov?

Identify

Know your audience, market, and media.

Activate

Target smarter, waste less.

Evaluate

Measure impact, optimize continuously.

YouGov Shopper Media Solutions case studies

Explore how leading brands have used YouGov Shopper Media Solutions to track which media strategies and channels are really filling shopping baskets.

Unilever

"Working with YouGov feels like a genuine partnership. Our YouGov team takes ownership in the success of our product launches, sharing excitement when they see our new products go live. They go above and beyond by providing valuable customer insights that help us optimize our product launches."

Willeke Brokking, CMI Lead Home Care, Unilever

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Whatever your research needs, YouGov can help.

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