When considering booking a holiday, consumers have a lot of factors to weigh up, including budget, destination, trip length, time of year, and more.
YouGov’s Great Britain travel decision journey report 2027 explores what prospective travellers consider before making plans, and just how much these factors influence bookings. The report also uncovers the most difficult parts of trip planning and common deterrents, providing insight for travel companies to reduce pain points.
Key findings from the report include:
- 75% of leisure trip considerers actually booked the trip they considered in the past 12 months
- 24% of trip planners say the destination was the most fixed part of their plans when they started out
- Coordinating with other people is the most common difficulty when planning according to trip planners (17%)
- Trips that started from a budget are the least likely to have been booked (64%)
The report also takes a deeper look into how income levels and generations impact trip consideration and bookings and provides insights into 18 other markets.
