How do celebrity gambling ads shape brand perception? YouGov data reveals how gamblers and the public really feel about celebrity endorsements.

Nearly one in five bettors have used AI for gambling decisions. Younger bettors lead in adoption and future intent across key activities.

Fashion and cosmetics were the top selling categories of 2019's female-driven sales days.

Christmas may be the most wonderful time of the year, but for many Brits, it’s also the most expensive. So it may be unsurprising that, ahead of the festive season, new YouGov research reveals that four in ten consumers plan to take advantage of sales days like Black Friday – and a fifth (18%) plan to use these days for the bulk of their shopping.

YouGov’s latest whitepaper Is the future of food flexitarian? suggests a mainly plant-based diet with only small amounts of meat is on the rise and could soon become the norm

New research from YouGov’s white paper Is the future of food flexitarian? reveals that the vast majority of vegans believe their animal-free diet is healthier than those who eat meat

Barely a day goes by without another misfortune befalling the high street: store closures, job losses, bankruptcies. YouGov's latest white paper delves into some of the data and trends behind the downturn. However, at the same time as some retailers...

Last year was challenging for retailers big and small: profit warnings, store closures and job losses made headlines throughout the year. Familiar high street names such as Toys R Us disappeared completely, with many pinning the blame on online shopping.

The public are not clear about what monetary benefits, tax incentives or grants that they will receive by switching to an eco-friendly car model.

As we reach the peak of the 2018 Christmas shopping period, YouGov Profiles data reveals gift-buying habits from last year.