Forever young? Great Britain anti-ageing report 2026

Ageing is universal, but attitudes toward preventing it vary widely. While some consumers actively invest in anti-ageing products and treatments, others take a more relaxed approach.

In YouGov’s Anti-ageing report 2026, we explore what Brits think about ageing, who is trying to prevent it, which treatments they are open to trying, and where spending is concentrated across the market.

The report also explores how anti-aging sentiments in the UK compares to consumers with more than 15 global markets.

From routine skincare to AI-powered analysis tools, brands are competing in a market where awareness is high, but adoption remains limited beyond a few core categories.

Download the full report to learn:

• How many Brits are actively trying to prevent ageing?
• Which skincare, supplement, and treatment formats are British consumers most interested in trying?
• How much are Brits spending on anti-ageing every month?
• Where do consumers learn about new anti-ageing products and treatments?
• Are the most well-known anti-ageing treatments also the most commonly used?