Sarika Rana

Sarika Rana is the Head of Consumer Insights at YouGov UK, bringing over two decades of expertise in consumer behaviour analysis and insights across diverse industries and global markets. At YouGov, she leads a team dedicated to delivering actionable insights to sectors including Retail, FMCG, Health & Beauty, Travel & Transport, Hospitality, and Leisure & Entertainment, by integrating multiple data sources to inform critical business decisions.

Sarika is passionate about amplifying the consumer voice in marketing strategies and specializes in designing and executing customised research programs addressing complex business objectives. She is also an active speaker at seminars and webinars and is often quoted in industry publications, sharing insights from YouGov data and her expertise.

Her experience spans roles at Nielsen, Ipsos, and Kantar, where she developed deep expertise in market research, consumer behaviour, and strategic insights. She has worked extensively across Brand & Comms Tracking, Segmentation, New Product Development (NPD), Pricing, Market Landscaping, and other bespoke research solutions, helping businesses navigate evolving consumer trends and market dynamics.