[UK webinar] Debt, savings, and investing in 2026: The new consumer squeeze

Brits may look financially stable on the surface, but many are cutting back, leaning on debt, and holding off on investing.

Join YouGov experts Matt Palframan and Rich Henderson on Tuesday 21 April at 11am as they unpack fresh survey data on the trade-offs consumers are making in 2026. From spending cutbacks to debt dependence and investment hesitation, this webinar explores what the new consumer squeeze means for financial services brands, and for anyone tracking broader consumer demand.

The webinar will cover:

• How many Britons feel they are getting ahead, keeping up, or falling behind?
• How are consumers adjusting spending and saving under pressure?
• Which types of debt are most common, and what are they used for?
• Why are many savers still not investing?
• How much cash savings do Brits have to absorb potential financial shocks?

Don’t miss out on a data-driven analysis of the financial pressures shaping consumer demand in 2026.

Meet the speakers

Matt Palframan, Director of UK Financial Services Research

Matt leads YouGov’s financial services research team and has over 20 years industry experience.

Having worked both agency and client-side, Matt has maintained a passion for consumer research ensuring that strategic business decisions are centred around and driven by robust, reliable, and actionable consumer-led insight.

In recent years Matt has developed a suite of research solutions aligned to Consumer Duty including the Consumer Duty Index, the UK’s largest survey of UK consumers focused on measuring the extent to which they are getting the right outcomes from the financial services products and brands that they use.

Richard Henderson, Associate Director, UK Financial Services Research

Richard has over 15 years experience working in research and data & analytics roles.

Working across various sectors including insurance, healthcare, finance, FMCG and grocery, he has held both agency and client-side roles.

Richard has extensive experience delivering projects and insights, aimed at helping brands understand their consumers, with experience working across markets and covering a wide range of methodologies

YouGov

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