[UK webinar] GB International traveller outlook: Trip trends for 2026

As the cost of living rose, many British travellers made concessions throughout 2025 to keep the price tag of their international vacations in check.

YouGov’s latest analysis of travel trends provides insight into how Brits are changing behaviours to keep international travel in budget, new expectations for travel in 2026, and where, specifically, travellers are feeling the pinch during trips abroad.

Join our webinar on Wednesday, December 10 at 11AM GMT, where YouGov experts will explore the latest international traveller insights. The session draws on fresh survey data as well as tracking from YouGov DestinationIndex.

The webinar will cover:

• How many Brits travel internationally every year?
• Which international destinations are most considered by British international travelers?
• What parts of international travel have become more expensive?
• How are travelers planning, or cutting back, for 2026?
• Did Brits travel abroad more or less in 2025?

Don’t miss your chance to get an early look at the insights shaping the future of international travel among Brits.

Meet the speaker

Sarika Rana, Head of Consumer Insights

Sarika Rana is the Head of Consumer Insights at YouGov UK, bringing over two decades of expertise in consumer behaviour analysis and insights across diverse industries and global markets. At YouGov, she leads a team dedicated to delivering actionable insights to sectors including Retail, FMCG, Health & Beauty, Travel & Transport, Hospitality, and Leisure & Entertainment, by integrating multiple data sources to inform critical business decisions.

Sarika is passionate about amplifying the consumer voice in marketing strategies and specializes in designing and executing customised research programs addressing complex business objectives. She is also an active speaker at seminars and webinars and is often quoted in industry publications, sharing insights from YouGov data and her expertise.

Her experience spans roles at Nielsen, Ipsos, and Kantar, where she developed deep expertise in market research, consumer behaviour, and strategic insights. She has worked extensively across Brand & Comms Tracking, Segmentation, New Product Development (NPD), Pricing, Market Landscaping, and other bespoke research solutions, helping businesses navigate evolving consumer trends and market dynamics.

YouGov

YouGov is a global market research and analytics company, providing insights into what the world really thinks, does, wants and buys.

To do so, we connect daily with our engaged members around the world to gather their thoughts, behaviors, and opinions. This commitment to real-time interactions with real people enables us to ensure that our research data is powered by reality.

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