YouGov has added AI Agent functionality to YouGov Profiles, creating an AI-powered natural language interface delivering instant access to the deep, accurate data in YouGov's flagship audience intelligence platform.

Key takeaways:

  • Natural language queries return instant, validated audience insights without dashboards or filters
  • Launch represents latest step in YouGov's mission to give clients easy access to accurate data
  • YouGov Profiles AI Agent delivers conversational access to 450,000+ data points from 480,000+ US consumers, 330,000+ data points from 300,000+ British consumers and hundreds of thousands from the rest of the world

Natural language queries deliver instant audience insights

With Profiles AI Agent, users ask questions in natural language and receive immediate, high quality, validated and summarized answers drawn from YouGov's proprietary panel - without the need to navigate traditional interface elements like dashboards and filters. The tool uses AI to significantly improve workflows, delivering the unmatched accuracy of YouGov's data at the speed of conversation.

This evolution of YouGov's audience intelligence platform means users can explore thousands of psychographic and behavioral topics across hard-to-reach audiences with ease at scale.

How YouGov Profiles AI Agent works

The AI Agent works in three simple steps:

  • Ask a question using natural language
  • Receive instant validated intelligence
  • Refine and explore adjacent angles or share results

YouGov Profiles AI Agent quickly answers questions as diverse as "Do millennial parents care about sustainability?" or "How do Gen Z women feel about Nike vs. Adidas?", returning instant, data-grounded answers that help teams validate hunches, explore white space and move fast with the confidence quality data gives.

Real survey data that ensures trustworthy insights

Every answer is grounded in real YouGov survey data spanning brand perception, media habits, purchasing behavior and hundreds of psychographic attitudes - ensuring clients receive trustworthy insights, not surface-level statistics.

Access to hundreds of thousands of data points from real consumers

YouGov Profiles AI Agent delivers conversational access to 450,000+ data points from 480,000+ US consumers and 330,000+ data points from 300,000+ British consumers.

Since its launch a decade ago as the first-of-its-kind product, YouGov Profiles has expanded the horizons of insight and planning teams by using rich and nuanced datasets drawn from real people to build specific and detailed target audiences. The addition of Profiles AI Agent functionality represents the latest step in YouGov's commitment to innovation, following the recent integration of audience activation capabilities.

Quality data at the speed of thought

Joe Razza, Chief Product Officer at YouGov:

“This evolution in Profiles is a revolution for customers who need to access quality data at the speed of thought. YouGov Profiles AI Agent reimagines how our customers interact with the best quality audience data available. By using simple conversation, it creates the clearest pathway between questions and answers, providing the depth and quality of data YouGov is known for at the speed modern marketing demands. In combining our unmatched data accuracy with instant access powered by AI, we have transformed what's possible for agile marketing and research teams.”

Michelle Gelman, Chief Data Officer at YouGov:

“The best data come from real people. YouGov Profiles AI Agent gives customers faster access to answers drawn from YouGov's proprietary panel - the gold standard for accuracy in consumer intelligence. It means users can easily explore 450,000+ genuine data points from real US consumers and 330,000+ from Britons, as well as hundreds of thousands from the rest of the world. It puts the full power of YouGov's proprietary panel at our customers' fingertips.”

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Image: Getty

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