[UK webinar] Understanding the new health and wellbeing consumer

Health and wellbeing in the UK are being redefined. Rising obesity rates, the influence of social media, and the increasing acceptance of pharmaceutical and cosmetic interventions are reshaping how consumers approach weight management, ageing, and self-care—and how they engage with retail and healthcare brands.

While 88% of Brits aspire to be fit and healthy, increasing pressure around youthfulness and body image is influencing how consumers discover products, consider treatments, build brand trust, and make purchasing decisions both online and in store.

Join YouGov and industry experts on Thursday, 12 February at 3 PM, for an insight- led session exploring how these shifts are shaping decision-making across retail and pharma. The session draws on our new YouGov Health & Wellbeing Tracker, a syndicated study designed to help brands understand and anticipate consumer behaviour, providing insight for portfolio planning, shopper engagement, and patient communication in a landscape where health decisions are increasingly personal and visible.

During the webinar, you will learn how to:

• Understand shifting health and wellbeing attitudes among UK consumers
• Identify the emotional, social, and practical drivers behind product and treatment choice
• See how consumers discover, evaluate, and trust wellness, OTC, and prescription solutions
• Use insight to inform portfolio planning, shopper engagement, and patient communication
• Explore trends in a market where health decisions are increasingly personal and visible

Meet the speakers

Agnieszka Hoffmann, UK Healthcare & Consumer Insights Lead, YouGov

Ag Hoffmann is an experienced researcher with over 20 years in the field, working across a variety of sectors and a range of research techniques & approaches like segmentations, U&A, brand and campaign tracking and concept testing. She is an advocate of innovative research methodologies believing that as consumer habits evolve, we need to find increasingly new and interesting ways of collecting information that is verifiable and reliable.

At YouGov, Ag has been focused on research in the Consumer and Media & Tech sectors, working with clients such as Trainline, Morrisons, Howdens, RDG, Ofcom, Coty and Asda.

Will Heywood, Research Manager, Consumer Insight, Client Services, YouGov

Will Heywood is a Research Manager in YouGov's Consumer Insight team. With over a decade of experience in market research across diverse sectors, he leads on research with a number of retail and personal care clients. He manages YouGov’s syndicated Health and Wellbeing tracker, exploring trends such as the surge in interest in health treatments and the growing uptake of weight loss drugs.

Will works with brands to understand how these shifts are reshaping consumer behaviour and the wider health and wellness market.

YouGov

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