Stagecoach boosts consumer consideration and outperforms other UK bus brands on key metrics

Key insights:

• Stagecoach’s Consideration score rose by 5.9 points among recent bus users (17.5% → 23.4%) between July and October 2025.
• Stagecoach’s Purchase Intent (5.4) more than doubles the bus brand average (2.6), signaling stronger likelihood of future use.

Stagecoach has seen an uplift in consumer interest in recent months. According to YouGov BrandIndex, the brand’s Consideration score, which measures whether consumers would consider using Stagecoach when in the market for transport, increased from 12.6% on July 16 to 16.3% on October 25, a 3.7-point rise among all UK adults.

The increase is even more pronounced among those who have used a bus in the past year. Within this group, Stagecoach’s Consideration climbed from 17.5% to 23.4% (+ 5.9 points) during the same period.

When measured against the average scores for UK bus brands, Stagecoach performs ahead of the sector on several key BrandIndex metrics.

Its Impression score stands at 5.4, compared with the bus-sector average of 2.9, and its Quality score (2.5) also exceeds the sector benchmark (0.6). Stagecoach trails slightly on Value (3.1 vs. 4.9) but leads on Reputation (1.4 vs. –0.7) and delivers a stronger Satisfaction score (7.5 vs. 4). The brand also surpasses the bus-sector norm on Recommend (4.9 vs. 3.2) and WOM Exposure (3.7 vs. 2.8).

Importantly, Stagecoach’s Purchase Intent (5.4) is more than doubles the bus-sector average (2.6), indicating a comparatively higher willingness among consumers to consider Stagecoach for future trips.

Methodology: YouGov BrandIndex collects data on thousands of brands every day. Impression, Quality, Value, Satisfaction, Reputation and Recommend scores are reported as net scores from –100 to +100 and Consideration and Purchase Intent are shown as percentages, based on daily surveys of UK adults. Data is weighted by age, gender, region, social grade, and ethnicity using a raking methodology.