Where do AI assistants fit into today’s search journey, and how is trust impacting adoption?Register for the webinar

AI chatbots like ChatGPT, Claude, and Gemini are changing how people find answers online, but traditional search engines remain the dominant gateway to information. So where are consumers really turning first, and when do they trust AI-generated answers?

To find out, YouGov surveyed consumers in Great Britain and 18 international markets, exploring where people start their searches, how they use AI assistants, and what makes them trust the information they receive.

Join hosts Esmee Sabet and Mimi Smith-Jones on 8th July 11am BST for a data-driven webinar unpacking the results.

In the session, they will uncover:

  • How usage of search engines and AI chatbot usage compare
  • Where consumers start different online search tasks
  • Actions taken by users after AI answers a search query
  • How search habits vary across generations
  • What could increase trust in AI chatbot answers

Registrants will also receive a copy of YouGov’s new search and AI trend report before it’s distributed publicly. Don’t miss out on this insight into the current state of online search.

Sign up todayGet in touch

Meet the speakers

Esmee Sabet, Account Director, YouGov

Esmee is an Account Director at YouGov, where she has spent 10 years working with leading media, advertising, agency and tech clients. She partners with organisations to unlock the value of their insight programmes, helping turn complex data into clear, actionable decisions.

Mimi Smith-Jones, Research Manager, YouGov

Mimi is a Research Manager at YouGov in the Digital, Media and Technology team with over 7 years of experience. She has worked across leading broadcasters, publishers and technology clients, delivering insights that help organisations understand audiences and make informed strategic decisions.

YouGov

YouGov is a global research data and analytics group that is powered by reality. Thanks to a unique panel comprising millions of highly engaged members across 64 markets, we deliver unsurpassed accuracy, to inform better, more impactful decisions.

When you want unsurpassed accuracy to inform more impactful decisions, you need real-time, real-world data from real people.

YouGov /Research Reality

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