Russell Feldman

Head of Client Services

Russell joined YouGov in 2007 and has been instrumental in developing its technology and telecoms offering. His main areas of focus are consumer demand, market trends, usage and attitudes, customers satisfaction and loyalty, and new product development.

During his time at YouGov he has designed and executed several leading industry tracking studies, such as SMIX (Smartphone Mobile Internet eXperience), Tablet Tracker, Content on Demand, NPL (New Product Launch), and Wearables. Russell has spoken at various conferences on operator and broadband connectivity, security, mobile payment, and content on demand as well as OTT services and has also written in-depth articles on the smartphone and tablet markets for titles such as Mobile and TechRadar.

Before joining YouGov Russell worked at Outlook Research and Harris Interactive. He holds a degree from Staffordshire University and an MRS Advanced Certificate in Market and Social Research Practice.

UK

INT

UK Biggest Brand Movers 2026

UK Advertisers of the Month 2026

UK Word of Mouth Risers 2026

Brands Rising Among Gen Z in the UK in 2026

How to measure customer satisfaction with market research

iPhone 12 launch: Apple enjoys high Ad Awareness as it releases its first 5G phones

Huawei’s 5G controversy hits its reputation – and commercial prospects

Can Apple’s new iPhones boost stagnant 5G adoption?

Is the force strong with Disney+?

New mobile phone players continue to lure customers away from network operators

Just one in ten Brits trust Huawei

Social media users hold celebrities and influencers to higher standards than friends and family

Unreal life: just 21% of Brits believe internet personalities portray life honestly

Social media content is often unreliable, say users

Only 27% of Brits intend to upgrade to a 5G mobile contract

MVNOs benefit from churn in the mobile market

Who buys the latest and greatest gadgets?

Huawei seen as better value for money than Apple and Samsung by Brits

Social media is important … but many marketers don’t have time for it

Two thirds of daily social media users often feel lonely

BBC 6 Music seen as most innovative, relevant and exciting music radio station

Almost a quarter of Britons now own one or more smart home devices

Number of Britons illegally downloading music falls

Who still buys CDs and can the format survive?

Varied outlook for online news publishers

Smart speaker ownership doubles in six months

Where will Samsung’s S9 customers come from?

MNOs are losing more switchers than they’re gaining

VR headsets more popular than tablets and wearables were at same stage

What does the future hold for wearables?

Almost five million Britons use pirated TV streaming services

BT’s quadplay strategy seems to be working

Analysis: The BBC vs. Netflix and Amazon

How has technology moved on since you last reviewed your segmentation?

Nokia on heaven’s door?

In demand: On demand services