Christien Pheby

Senior Business Journalist

Christien is YouGov's Senior Business Journalist. He writes primarily UK and US-focused content.

Prior to joining YouGov in 2019, Christien worked as a copywriter for a digital PR firm. You can find him on Twitter @cjpheby

UK

US

INT

What do the public think of AI-written articles – and should journalists have to disclose how they’ve used the technology?

January 2026 saw an increase in consumer confidence

Summer 2025: Which travel destinations saw the biggest improvements compared to Summer 2024?

Consumer confidence stagnated in August 2025

July 2025: Consumer confidence drops for the second month in a row

Consumer Duty two years on: Have banks gotten better or worse in the eyes of the public?

June 2025: Consumer confidence slightly dips as perceptions of business activity deteriorate

British business leaders on their companies’ PR efforts

What do Brits really think about Father’s Day?

What differentiates Britain’s electric vehicle owners from other car owners?

Consumer confidence sees a slight dip as household finance measures deteriorate

Two in five football fans would subscribe to “Premflix”

After a shaky start to the year, consumer confidence bounced back in February 2025

Do Manchester United fans back the club’s decision to leave Old Trafford?

Do Britons care if a film uses artificial intelligence?

UEFA considers scrapping extra time from knockout games - but are football fans happy to go straight to penalties?

Do the British public trust search engine AI summaries?

YouGov/Cebr consumer confidence index registers biggest drop in retrospective business activity measures since the start of the pandemic

Nintendo offers first look at the Switch 2 - but do British gamers plan to buy it?

UK: Which brands won the most eyeballs over Christmas 2024?

A happy new year for consumer confidence as every measure sees improvement

What do Britons think of Bob Dylan's singing voice - and do they prefer it when he "goes electric"?

Consumer confidence saw mild improvement in November 2024

Merry Thriftmas: Are Britons happy to receive second-hand gifts?

Jake Paul vs. Mike Tyson: What did the public think?

The football fans who buy replica shirts

UK 2024 Christmas campaign tracker

Profiling Britons with life insurance

From going to the cinema to drinking in bars, which out-of-home activities are Britons comfortable doing by themselves?

Who wants tech for Christmas?

Hiring Tuchel a good decision, say two-thirds of England fans

A stagnant September for consumer confidence

The establishments with the cleanest and dirtiest toilets – according to Britons

Consumer confidence dipped in August 2024 as optimism around household finances fell

Premier League 2024-2025: Which clubs have the best brands and play the nicest football?

What motivates customers of app-only banks?