UK Sports on the rise 2025

Nottingham Forest and Chelsea F.C. are surging in fan excitement. Which other UK sports brands are capturing attention in 2025?Download report

The UK sports landscape is evolving rapidly, with fan excitement shifting across leagues, teams, and major events. YouGov’s Sports on the rise in 2025 (UK) report highlights the brands that have seen the biggest year-on-year improvements in overall brand health and word-of-mouth exposure.

Download the report for insights, including:

Who tops the list of most improved football teams by Index and WOM
Why FIFA World Cup, UEFA Champions League, and Formula One lead the risers among leagues and tournaments
Which sports brands are gaining buzz across generations and genders
How Gen Z, Millennials, Gen X, and Boomers+ differ in their sports brand preferences.

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