The Customer of Tomorrow

Gen Z will have a different path to home ownership than previous generations. What’s shaping their decisions?Download presentation

In a presentation at We Are Unchained's The Voice of the Agent 2025 conference, YouGov CEO, UK - William Ullstein - presented consumer insights on Gen Z adults as it relates to the current housing affordability in the UK.

Download the presentation to find out:

What major events and technological advancements have impacted Gen Z's childhood, teenage years, and young adulthood?
Are Gen Z considering the climate in their purchase decisions?
How does technology fit into Gen Z's daily life?
What do property buyers really think about AI helping them find their next home?
Does a company's ethics and moral message matter to Gen Z consumers?

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Financial services

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