March 2026: New and improved search in Crunch
Release date: 04 March 2026
Building the perfect audience just got even easier with the new vector search in YouGov Profiles. Now, instead of manually selecting variables, simply describe your ideal audience in natural language and search will instantly pinpoint the best variables to build it. You can search by best match or by variable folder, making it seamless to find what you are looking for. The new search is available on all Profiles datasets in all markets.
How it works:
- Simplified search: Just type how you’d normally describe your audience, and AI will find the most relevant variables.
- More intuitive experience: No need for exact keywords - the new search tool understands intent and context.
- Faster insights: Save time by finding the right audience segments faster.
The search feature is powered by AI, but is entirely self-contained and does not use generative AI or connect to any large language models (LLMs). It is designed to enhance search accuracy and relevance through advanced algorithms, without needing external models. All search results, therefore, are based on the specific dataset and context, providing a focused and reliable experience.
Searching for a variable
- In a dataset, locate the search bar on the top left of the page:
2. Type your search criteria in the box and then click Enter. Remember, this is an AI-powered search so you can use natural language to find what you’re looking for.
Your search results appear. The most relevant search results will appear first.
3. Click or drag & drop a variable in the search results to analyze the data in Profiles.
January 2026: A smarter way to explore your data with the Profiles AI Agent
Release date: 26 January 2026
Our new YouGov Profiles AI Agent lets users ask questions in plain language and get instant, accurate answers from Profiles data. It transforms complex datasets into effortless conversational insights, with no analysis expertise needed. The Profiles AI Agent is available on Profiles datasets in all markets.
Benefits
- Natural language exploration - Ask questions conversationally and get immediate insights without filters or manual analysis.
- Faster decision-making - Reduce your time spent digging through datasets and jump straight to actionable insight.
- Accessible for all users - Empowers anyone, regardless of technical skill, to work confidently with Profiles data.
How does it work?
Open a Profiles dataset where the AI Agent has been enabled and click on the AI Agent button on the top of the page.
The Profiles AI Agent will respond to your question. Typical responses include a summary, one or more text-based charts and a list of variables used to answer your question. You can continue asking questions to refine the response.
