United Kingdom 
Italia 
Deutschland 
France 
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International 
Business challenge
Homes.com wanted to generate a new thought leadership report on new construction buyers and add insights and research to this. They needed to capture a nationally representative sample of new-home buyers and intenders, ensuring data credibility through rigorous, unbiased research, so worked with YouGov – the most trusted and most quoted market research company. Homes.com wanted to strengthen their position as a trusted insights provider within the homebuilding industry, generating survey insights that they could also turn into actionable outcomes for industry partners, while keeping the findings accessible and engaging. Providing data-driven insights helps builders to market their offerings effectively based on specific consumer drivers, supporting Homes.com’s builder solutions platform with research that can be used in marketing and sales conversations.
Solution & research results
YouGov’s research experts tailored a proposal to meet Homes.com’s goals, creating a custom, data-driven study focused on how new construction buyers think and act.
Using its nationally representative consumer panel of 7+ million Americans, YouGov gathered reliable insights from both recent and potential homebuyers, allowing Homes.com to identify significant market trends.
The survey was designed to uncover what motivates buyers, the challenges they face, and key regional variances. This information helped Homes.com give builders and marketers clear, trustworthy guidance.
Based on strong sampling designed to eliminate panel fraud, transparent research methods, and practical reporting, Homes.com easily turned YouGov’s consumer insights into useful marketing messages, tools, and strategies — strengthening Homes.com’s brand and aligning its efforts with real homebuyer needs.
Business outcomes
Within weeks of publication, the research published by Homes.com generated 51k page views and reposts from multiple builders, strengthening Homes.com’s position as a trusted insights partner within the new home industry.
Customer testimonials
"Partnering with YouGov quickly gave us access to a survey panel of new home buyers to truly understand their behavior in a changing market. Their expertise in research design and data analysis helped us uncover actionable insights that empower builders and marketers to make smarter decisions. Together, we created a survey that not only captured buyer sentiment but also identified areas to remove friction from the new construction search experience."
"Our collaboration with YouGov was instrumental in shaping a clear picture of what new construction buyers want today. Their rigorous methodology and data expertise helped us translate buyer sentiment into meaningful insights for builders, developers, and marketers. This partnership allowed Homes.com to deliver credible, actionable intelligence that supports our mission to connect help builders reach more new home buyers."