65% of Canadians drink alcohol – what are their favourite brands?Download report

Following pandemic-era disruptions to drinking culture, Canada’s leading alcohol companies are jockeying for position in a reshaped environment, one with increased competition from upstart alcohol brands and emergent categories.

Which brands are continuing to thrive? Who’s growing? YouGov’s new Canada alcohol rankings report identifies the core drinking demographic in 2024, before examining the beer and spirit brands that various groups of Canadians of drinking age are most likely to buy.

Download the report to learn:

  • How do Canada's alcohol drinkers compare to the general population?
  • Do men and women like the same brands?
  • Which beer and spirit brands do Gen Z (18+ or 19+, depending on LDA), and Baby Boomers uniquely prefer?
  • Which beer brands saw the largest increase in consumer consideration from 2023 to 2024?
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