As the new US presidential administration continues to reshape global perceptions of America, how is international interest in visiting the U.S. evolving?
Combining insights from several waves of multi-market surveys with syndicated data from YouGov’s DestinationIndex and Global Travel Profiles tools, this analysis uncovers how global sentiment shifts could impact US tourism
Initially presented to the Travel & Tourism Research Assocation (TTRA) in late February 2025, the report analyzes 28 international markets, with a deep focus on Great Britain, Canada, and Mexico.
Download the report to understand:
- Which countries are more and less likely to have international travelers visit the United States in 2025?
- What is the demographic profile of the new international visitor to the US?
- Where are the biggest gaps between general public opinion and visit intent among international travelers?
- How much, if at all, have recent events shifted travel intent among America’s neighbors in Canada and Mexico?