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How Allison+Partners used audience insights to inform TikTok's campaign launch with YouGov Surveys

“YouGov's brand tracking let us quickly, accurately and objectively show the positive brand impact that our FIFA World Cup advertising partners obtained.”

"...YouGov has a global reach and connected data capabilities which has enabled us to integrate their data at a respondent level into our data and tech platform, Converged, in markets around the world. "

"Working with YouGov feels like a genuine partnership. Our YouGov team takes ownership in the success of our product launches, sharing excitement when they see our new products go live. They go above and beyond by providing valuable customer insights that help us optimize our product launches."

This shopper segmentation is a very useful framework for our strategic projects. YouGov has contributed well to the process of developing an actionable segmentation, which enables us to make better choices in portfolio, pack, pricing, and promotions.

The data from Profiles has been used to onboard our first four partners that we have announced and continues to receive positive feedback as we continue to build momentum for the partnership programme.

"YouGov has been our trusted data and insights partner for over 10 years. Their connected data solutions are very intuitive and user friendly and have become essential tools for us when working on our market strategy, planning and evaluation.”