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Partner with the industry-leader in brand tracking
Our brand tracking solution combines brand, audience and sector data, giving you a holistic view of your brand and the wider financial services market.
Analyze brand performance, industry trends, and consumer insights with brand, audience, and category-specific data, all in one dashboard. Start your trial today.
A complete view of the market
Get a clear understanding of sector trends, shifts, and patterns, and how they impact your brand across four key areas:
Consumer banking: Navigate the dynamic landscape of consumer banking trends, from data sharing to technology preferences.
Credit cards & payments: Uncover valuable insights into credit card preference and uptake of deferred payment services, such as Buy Now Pay Later (BNPL).
Insurance: Dive into the features that matter most to consumers across different insurance types and identify the drivers behind switching providers.
Investment: Understand the barriers preventing potential investors from entering the market and craft personalized solutions based on risk tolerance and beliefs.
Elevate your marketing strategy
Make better brand and marketing decisions
Drive stronger ROI with informed product and marketing decisions, guided by our integration of brand, audience, and sector data – powered by YouGov’s industry-leading panel.
Adapt quickly and stay competitive
Monitor how consumer behavior and market trends evolve over time to stay ahead in a rapidly changing market.
Benchmark against competitors
Track brand visibility, perception, and the effectiveness of your campaigns against competitors to maximize your marketing efforts.
Brand tracking tailored to your industry
Build your brand
Competitive edge
Interactive dashboard
Why YouGov?
Take a note from the businesses who know their brand.
"We have worked with YouGov for almost a decade, and rely on their expertise, speed and responsiveness to understand consumer sentiment in real time, and secure clear, actionable data to support storytelling with media..."
Vice President, Corporate Communications, Visa
