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YouGov has launched Rapid Reports, a new feature in YouGov Profiles that transforms how marketing and insight teams turn audience data into client-ready presentations.
Pre-built reports eliminate hours of formatting work
Rapid Reports remove the friction between insight and action by providing pre-built, visualized reports that can be exported as pitch-ready PowerPoint decks in just a few clicks – no formatting required. The feature is purpose-built for the real-world needs of planners, account managers and client servicing teams who need to move fast without sacrificing quality.
Four report types address common business challenges
- Audience profiling (lifestyle, demographics, attitudes)
- Media & audience strategy (TV, social, out-of-home, streaming habits)
- Brand partnerships (fit and sponsorship intelligence)
- Sports & entertainment (behaviors and preferences)
AI-generated summaries and instant exports built for speed
Each report is automatically visualized, includes AI-generated summaries highlighting key takeaways and can be exported instantly into presentation-ready formats. Users can build reports from nationally representative and existing segmented audiences in YouGov Profiles or quickly zoom in on new segments, making it ideal for client pitches, internal recaps and campaign proposals.
Whether validating a partnership opportunity, building a media plan or backing a communications strategy with evidence, Rapid Reports delivers actionable insight drawn from YouGov's proprietary panel data – without the need for manual dashboards or time-consuming slide design.
Part of YouGov's commitment to faster, more accessible intelligence
The launch of Rapid Reports represents YouGov's continued commitment to making high-quality audience intelligence faster and more accessible. Following the recent introduction of Profiles AI Agent, which enabled conversational exploration of YouGov data, Rapid Reports addresses the final mile challenge: turning insight into shareable, stakeholder-ready outputs at the speed modern marketing demands.
Rapid Reports are available now to all YouGov Profiles users and works seamlessly with existing workflows. Teams can access the feature directly within Profiles, generate reports in seconds and share results with stakeholders immediately.