More than half of Americans (56%) love recommending things for people to try. Which brands are Americans recommending the most?Download report

In a world saturated with brand choices, a personal recommendation is still one of the most powerful influences on buying behavior. For consumers, it builds trust. For brands, it drives growth, loyalty, and market share.

So, which brands are recommended most by consumers, and who is gaining more brand advocates in 2025?

YouGov’s Most Recommended Brands 2025 ranking showcases the top 10 global and US brands that consumers most often recommend to people they know. The report also provides insights into the most recommended brands in the US across nine key sectors.

Download the report to understand:

  • Which multinational brands are topping consumer recommendation globally?
  • Which brand is recommended most by US consumers?
  • Who is more likely to recommend a brand to someone, men or women?
  • Which brand has seen the biggest increase in recommendation from last year?
  • Are consumers who are part of a loyalty program more likely to recommend that brand?
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